Meredith Corporation

John Riha

Executive Editor

Better Homes and Gardens

Riha discussed the process of publishing one of the nationπs most popular magazines—the flagship publication of Meredith Corporation.

Dave Kurns

Editor-in-Chief

Meredith Interactive

Kurns compared the focus of the electronic versions of the magazines with the traditional print publications. He was able to explain strategies Meredith Interactive employs to attract online readers and to attempt to drive those readers to the print magazines.

Following this session, the participants toured the Meredith complex, which includes the test kitchen, food props (left) photo and video studios as well as the test gardens (right).

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